AI-powered meal planning, grocery coordination, and chef-enabled food support — bringing the joy of cooking to every home.
Cooking today is fragmented, stressful, and hard to sustain. People juggle meal planning, grocery shopping, dietary restrictions, and execution with little support — leading to takeout dependency, food waste, and burnout.
Deciding what to cook, how much to buy, and how to adapt meals to preferences takes time and mental energy.
Shopping is fragmented across stores, budgets, and delivery windows — often resulting in waste and missed ingredients.
Many people want to cook more but lack confidence, consistency, or support in turning plans into meals.
Professional chef support exists, but it is expensive, fragmented, and not integrated into everyday meal workflows.
From high-touch service to AI-powered food platform.
We used a service-led model to validate demand, understand user behavior, and collect operational insight. Now we are productizing that learning into a scalable AI consumer platform.
Personalized meal plans based on preferences, health goals, budget, and lifestyle.
Ingredient planning and grocery ordering workflows designed to reduce friction and waste.
Access to vetted chefs for meal prep, support, and high-touch food help when needed.
A more intuitive and supportive way to cook at home.
Diversified monetization across subscriptions, commissions, marketplace fees, and enterprise licensing.
Free app for all users. Premium tier unlocks AI meal management, automated grocery ordering, and chef connections.
Earn up to 20% commission on every grocery order placed through the app from partner stores. Zero friction for the user.
Referral fee per chef booking or discovery. Connects home cooks with vetted professional chefs on demand.
Anonymized taste profiles & meal data licensed to retailers, CPG brands, and enterprise partners via API. Tools for chefs to design their own B2B chef software.
| Year | Revenue | Users | Milestone | Rev Growth % |
|---|---|---|---|---|
| 2025 (Current) | $1.2M | — | Private Beta / $1.2M ARR | — |
| 2026 | $3.5M | 100K | Series A raise | 192% |
| 2027 | $9M | 250K | International launch | 157% |
| 2028 | $22M | 600K | Profitability + grocery scale | 144% |
| 2029 | $48M | 1.1M | Marketplace + B2B expansion | 118% |
| 2030 | $95M | 2M | Liquidity event | 98% |
| Metric | Value | As % of Revenue (2026) |
|---|---|---|
| Blended ARPU | $40–$120/year | — |
| Churn | 15% monthly | — |
| CAC Payback | 8–12 months | ~25–30% of rev |
| Gross Margin | 30–55% | Improving with scale |
| COGS (est.) | $1.6M–$2.5M | 45–70% of rev |
| Product & AI Spend | 50% of raise | ~14% of rev |
| Growth & Acquisition | 30% of raise | ~9% of rev |
Built from direct experience serving real households and understanding how food decisions actually happen.
Meal planning, grocery coordination, and chef support connected in one system.
Software handles planning and coordination; chefs provide high-value support when needed.
Every interaction improves personalization, planning quality, and food intelligence.
Built & sold 1 startup · TEDx Speaker
